Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Skeeter Stebbins
Enthusiasm and a passion for life are two of the driving forces behind Skeeter’s real estate practice - and his life. He describes himself as a happy and fortunate person, and he brings that positive attitude to everything he undertakes.
Residing in Hawaii his whole life gives him the unique knowledge of the local life style and market. That helps him negotiate the best deal in your favor. In January of 2013, after 14 years in the business, he received his brokers license showing that he has the knowledge and experience to help you with your property needs. Whether it's buying or selling your property he's hear to help. Skeeter will work with you and together find the best strategy to accomplish your goals.
Skeeter is a specialist when it comes to finishes. As Vice President of Marble Innovations, the states largest stone supply company for 10 1/2 years, he has sold and installed every type of stone product imaginable. From custom water falls coming out of walls to sculpted one piece fire places, he has .... This attention to detail will help when it comes to achieving your real estate goals.
While he embraces technology as a tool (e-PRO credentials) to help him communicate with clients and market his listings, he believes in old-fashioned activities like answering his phone, listening carefully, and being responsive to his client's wants, needs, questions, and concerns is most important.
Skeeter gives you the information you need to move through the process of buying or selling a home with the least possible stress or uncertainty. His belief is that knowledge of today's market leads to good decisions. When clients know what to expect at each step along the way, it makes the entire transaction more enjoyable for everyone.
His link to the Lahaina Community and Maui County runs deep. He has been a member of the Rotary Club of Lahaina Sunrises for seven years and is to be club President in 2014-2015. He is an active member of Lahaina Yacht Club and has served on the board for 8 years as Port Captain and Vice-Commodore. Skeeter is also very active with the County of Maui Volunteer Center helping with there HandsonMaui.com website and other Special Volunteer Events. He believes service above self and it takes helping others to really help your self.
If you are think of buying or selling property in Hawaii call Skeeter at (808) 870-9813 or drop him a line at ws@LovelyMauiHomes.com.
LOVELY MAUI HOMES INC
LAHAINA, HI 96761
United States